Audience Targeted 300x250

Spec ChartGuidelines
Flash
Dimensions: 300x250 or 350x200
File Size: 40K
Max Animation Time: 15 seconds
Flash Version: 9 (Action Script 2)
Frame Rate: 24 fps
Other Notes: No looping. File size is 40K total; no additional progressive download allowed. Final frame must contain brand attributes. Inside the flash file should be a invisible redirect button with the following action:
 on(release) {
    getURL(_root.clickTAG,"_blank");
 }
Back Up Image
Dimensions: 300x250 or 350x200
Format: Gif or Jpg
File Size: 40K
Max Animation Time: Must be static
Other Notes: Back-up static ad for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
Other Notes
  • Advertisers can rotate up to 2 pieces of creative.
  • The creative unit can include up to five redirect urls on the graphical ad. If the creative contains multiple offers, each offer within the creative must redirect to a landing page specific to the offer.
  • The creative must have a solid border and cannot appear to be a cutout with a dotted line.
  • Roll-over functionality is subject to Yahoo! approval, it should be short and very simple - for example, a button enlarges or changes color. Animation upon roll-over is not allowed.
  • Any interactivity within an ad unit must be functional. For example, ads cannot contain imagery that appears clickable, such as drop down boxes or textlinks that look interactive, but are not. No underlined copy or fake HTML allowed.
  • Creative must feature a 1 pixel border.
  • Ads may not resemble or alter Yahoo!
  • CREATIVE
    • Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
    • No audio allowed
    • No streaming or interactivity allowed
    • Loud, clashing colors, poor resolution images and fonts, intrusive, high-annoyance design elements (e.g. pulsating, flashing, or blinking animation) are not allowed.
    • Creative must contain brand attributes in the first and final frame of flash and within the back-up gif. Logos/branding should be larger than 14% of the ad size; approximately 140x25 or 3,500 square pixels.
    • The full experience will play on every page view.
    • No pop-ups/pop-unders on the destination landing page allowed.
    • CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)


    THIRD PARTY VENDORS
    Ad Serving and Tracking

    • All ads on the Yahoo! Homepage must be hosted by Yahoo!
    • No third-party ad serving of any content (image, flash, html, JavaScript) is allowed.
    • Approved third-party vendors are allowed to run a 1x1 tracking pixel & click tracking tags for each creative execution - see specs for details.
    • Vendors subject to Yahoo! approval - contact Homepage Ad Tech Team for details. Vendor approval requires a minimum of 30 days lead time.