start it's about reach it's about context it's about brand it's about time

It's about brand.  Yahoo! is a true consumer brand. More than 1,700 companies advertise on Yahoo!. Why? Because when consumers think of the Internet, they think of Yahoo!. It's the place they start on the Web and the best place to come back to as their "home." No other online brand is so universal, so powerful, so trusted, and so liked by people worldwide. So if you want the best association for your brand online, Yahoo! is where you need to be.

We've extended our brand into: A magazine, Yahoo! Internet Life An Internet access service, Yahoo! Online A Yahoo! Platinum Visa card