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banner ads. Online advertising has tremendous communications power. In fact, banner advertising has been proven to increase consumer recall and brand name identification. Beyond their ability to build brands, banners have the additional benefit of direct response opportunity with every impression and the unique interactivity of the web. This is why more than 85% of the top 50 national advertisers have already advertised on Yahoo!. Shouldn't you? Effectiveness of Banner Advertising: * A single banner exposure can generate brand awareness, ad awareness, product attribute communication, and purchase intent. Nearly all of the ad awareness impact measured (94%) was generated without click-through to the advertiser's site. Online advertising is more likely to be noticed than television advertising and compares favorably to television in its ability to create a brand-linked impression Click here to contact your local sales office.